Recoloration des Cheveux - Les Maitre de l'Affiche - 1888

Cheret poster reading Hair dyeing with Mermaid Water, winner of several awards, found at every hairdresser's and perfumer's; warehouse: Guesquin, 112 rue du Cherche-midi, Paris. 1888. - Jules Cheret (French; 1836-1932) Leading lithographer; set up his own shop, specializing in posters, in 1866 (in 1881 this shop became part of the Imprimerie Chaix, publishers of Les Maitres de l'Affice); after selling shop, continued doing commercial graphics, but also painting, tapestry cartoons, etc.; combining rococo grace and modern Parisian elegance, created a true poster style (rather than imitation of oil paintings); first major poster artist to draw directly on lithographic stone.